Monday, June 8, 2009

For The Love of (Re)Branding

Casey at Design Muse Blog republished a great post by NY Times today - all about the re-branding of big logos to be more approachable. I think one of the reasons I love to observe the advertising industry is because of these strong trends that shift and touch all of us.

From Casey's blog:
I read this article in the New York Times last weekend and thought I would share it with you. The article talks about the rebranding of some major companies including Walmart, Kraft, Stop & Shop and more. All of the brands shown here have gone for a more approachable feeling. The heavy all uppercase type faces being replaced by sleeker lower case type. And the colors are much more punchy and cheerful. To read the full article visit New York Times.

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