The campaign was launched by Conde Nast in early 2008 - and features some stunning images - and great tag lines pointing out that a magazine subscription is not just a subscription - but a passion and/or way of life.
The thing that was so catching was the quantity of images, and the emotional connection to the magazines they were holding. Unfortunately the print market is a dying breed - but if anything gives it a little boost again - it's a beautiful campaign like this.
Photographer Jonas Karlsson creative wonderful images. This last imagine below is my favorite out of all of them...
Longer write-up here 'If It's Hip It's Here'
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