Wednesday, March 18, 2009

Love love love this campaign - go Conde Nast

This ad campaign is actually over a year old - but came across it when reviewing Heat's (formally Black Rocket) website and client work.

The campaign was launched by Conde Nast in early 2008 - and features some stunning images - and great tag lines pointing out that a magazine subscription is not just a subscription - but a passion and/or way of life.

The thing that was so catching was the quantity of images, and the emotional connection to the magazines they were holding. Unfortunately the print market is a dying breed - but if anything gives it a little boost again - it's a beautiful campaign like this.

Photographer Jonas Karlsson creative wonderful images. This last imagine below is my favorite out of all of them...

Longer write-up here 'If It's Hip It's Here'

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