Tuesday, June 29, 2010

Seventh Gen asks you to Line Dry

An interesting campaign recently launched by Seventh Generation challenged Americans to wash their clothes in cold water and line dry, for a month. I came across the campaign today in Elaine Wong's write up in BrandWeek.



It reminded me of how nice it was to live a bit simpler while I was abroad in Rome, Italy. There you have a small washer, but no dryer. As a rule, you try not to use a lot of electricity as a resident in Rome, and it was nice to be 'forced' to hang dry your clothes. The one thing that helped though, was that every tub had a pull out drying rack making it really easy to line dry your clothes in one of the bathrooms in the apartment. It also helped that the washers were small to begin with, and the dryer wasn't an option like I mentioned above. As a consumer in the US, I know that even if I took the Seventh Generation line dry challenge, I would eventually give in to at least a little fluff in the dryer of my stiff, line dried clothes.

With that said, it is a nice small step towards conservation that anyone can take. If not everyday, all month, but as a regular alternative - in mass that can make a great difference in energy consumption.

18 comments:

柏辰柏辰 said...

成熟,就是有能力適應生活中的模糊。.................................................................

文婷文婷 said...

成功多屬於那些很快做出決定,卻又不輕易變更的人。而失敗也經常屬於那些很難做出決定,卻又經常變更的人.................................................................

佳皓佳皓 said...

you are the best 1..................................................................

懿綺懿綺 said...

初次造訪,安安^^..................................................................

宥妃宥妃 said...

有用的才華若不用,便如同日晷儀放在陰暗之中............................................................

芸茂芸茂 said...

開心不開心都是一天,祝您能夠笑著面對一切!............................................................

吳婷婷 said...

Fancy may kill or cure...................................................

曾法幸 said...

感謝分享~希望有更多的好文章分享給大家............................................................

珮瑜 said...

不要去想沒拿到的東西,多想想自己手裡所擁有的.......................................................

李凱翔李凱翔 said...

More haste, less speed.......................................................................

毛彥宇毛彥宇 said...

好的部落格就要和好朋友分享--感謝分享..................................................................

洪志源 said...

很喜歡看看別人的生活故事,謝謝您的分享哦~~...............................................................

怡于名君 said...

Seeing is believing.百聞不如一見............................................................

吳沛黃以富民 said...

成熟,就是有能力適應生活中的模糊。............................................................

偉曹琬 said...

幸福不是一切,人還有責任。............................................................

惠桂刁惠桂刁惠桂刁 said...

打聲招呼,祝你一切平安!............................................................

1615 said...

你怎麼能經過一片海,而忘記它的藍?......................................................................

至馬馬馬馬玄馬馬馬馬 said...

出遊不拘名勝,有景就是好的..................................................................

Blog Widget by LinkWithin