Another great example of innovation

Novelty is everything, so even something like this will run out if over used. But doing something new always deserves praise. Hence this post...

The biggest challenge I always see is scalability of an approach like this - as the cost that goes into creating something outside of the norm and securing the inventory that allows for invocation - is always much higher. But in exchange for an attention getting ad that makes a brand look innovative and trend setting - I would say it's worth it...